Who we are?
What information we collect about you
How we use information we collect
How we share the information we collect
How we store and secure information we collect
How we transfer information we collect internationally
Your Rights and Choices.
1. Who we are
Elite Defence Academy International, trains people in self-defence techniques, martial arts and sells merchandise and online training via online platforms.
2. What information we collect about you
We collect the following information directly from you, or through the Service.
As you navigate our websites, Elite Defence Academy International may collect information through the use of commonly used information-gathering tools such as cookies and Web beacons. With it, we collect:
Browser information (type and language)
Open / Click-through tracking URL: In some of our email communications, we use a “click-through tracking URL” that, when clicked, sends you to a different web address, which logs your click, before redirecting you to your expected destination.
The actions you take on our websites (such as the web pages viewed and the links clicked, and time spent).
Information you provide to us, such as your home address, contact details and records related to your training activities with Elite Defence Academy International or other authorised EDA training facilities.
When you use our website to request information about us or our Services, register as a member, use our online store, register to attend an event, register for our blogs, register for, or join in our community discussions, and apply for membership of Elite Defence Academy International or any of its clubs, or any other related clubs or services, we may collect the following personal information. We may gather some of this information from third party sources, as described in the section below titled “Information from Other Sources."
First Name & Last Name
If we communicate with you to offer support through any medium (Phone, Chat, Email, & Messaging apps such as WhatsApp) we may collect and store the following information.
Phone call logs
Phone call recordings
Information from other sources
We may obtain information, including Personal Data, from third parties and sources other than the Service. These include publicly available sources of information like LinkedIn, Facebook, and Twitter. They also include our partners, mutual connections and advertisers. This information may be collected to facilitate our understanding of who you are and your needs, as well as to help us improve our products and services. If we combine or associate information from other sources with Personal Data that we collect through the Service, we will treat the combined information as Personal Data in accordance with this Policy.
3. How we use the information that we collect
We will never disclose, share or sell your data without your consent unless required to do so by law. We use your information for the following purposes:
To provide you with information about our products and services
We use the information – other than Client Data - to operate, maintain, enhance and provide all features of our services, to provide the services and information that you request, to respond to comments and questions and to provide support to users of the Service. We process Client Data solely in accordance with the directions provided by the applicable Client or User.
To improve the usefulness of our messaging to you
We use your click-through tracking data for various purposes, including to help us determine interest in particular topics and measure the effectiveness of our customer communications. You may grant or decline consent for this tracking from your Preferences page, accessible from
the “Unsubscribe” or “Manage Preferences” link in the footer of any newsletter that we send to you.
To plan our events
We also use event registration information to plan and host self-defence related events, host online forums and social networks in which event attendees may participate, and to populate online profiles for Attendees on our websites.
To respond to your requests
We use your contact information and other information shared with us via email and over other channels like chat and phone to respond to your requests.
To process your payments
We use credit card information solely to process payment for online purchases. We pass your billing information on to PayFast, our billing partners, who may store your information securely for future billing as authorised by you.
To improve our website
We use website navigational information, IP address, browser type, browser language, referring URL, files accessed, errors generated, time zone, operating system and other visitor details collected in our log files to analyse trends, administer our website, track visitors’ movements and to improve our website. We link this automatically-collected data to other information we collect about you.
To improve our products and services
Your usage details such as time, frequency, duration, pattern of use, features used, and the amount of storage used might be recorded by us and used to improve our services to you.
4. How we share the information that we collect
Except as described in this Policy, we will not intentionally disclose the Personal Data or Client Data that we collect or store on the Service to third parties without the consent of the applicable Visitor, User or Client. We may disclose information to third parties if you consent to us doing so, as well as in the following circumstances:
Any information that you voluntarily choose to include in a Public Area of the Service, such as a public profile page, will be available to any Visitor or User who has access to that content.
We work with third party service providers who provide a website, application development, hosting, maintenance, and other services for us. These third parties may have access to or process Personal Data or Client Data as part of providing those services for us. We limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality of such information.
Non-Personally Identifiable Information
We may make certain automatically-collected, aggregated, or otherwise non-personally-identifiable information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our Clients’, Users’ and Visitors’ interests, habits, and usage patterns for certain programs, content, services, and/or functionality available through the Service.
Law Enforcement, Legal Process, and Compliance
Please be aware that laws in various jurisdictions in which we operate may obligate us to disclose user information and the contents of your user account to the local law enforcement authorities under a legal process or an enforceable government request. In addition, we may also disclose Personal Information and contents of your user account to law enforcement authorities if such disclosure is determined to be necessary to protect our rights, or for protecting the safety of our users, employees, or the general public.
Change of Ownership
In the event that Elite Defence Academy International, or any related EDA facility or service, is involved in a bankruptcy, merger, acquisition, reorganisation or sale of assets, your information will be transferred as part of that transaction. This Privacy Statement will continue to apply to your information after transferring to the new entity.
5. How we store and secure information we collect
Elite Defence Academy International, which provides an online Customer Relationship Management System to a broader group of EDA facilities and entities, maintains strict administrative, technical, and physical procedures to protect information stored in by our 3rd party servers. We use industry-standard Secure Socket Layer (SSL) encryption technology to safeguard the account registration process and sign-up information. Other security safeguards include but are not limited to data encryption, firewalls, and physical access controls to building and files.
We implement a variety of security measures to maintain the safety of your personal information and data you store in your account. Access to your name and email address is restricted to the employees of Elite Defence Academy International. Data stored in your account is only accessed by the Elite Defence Academy International team when performing support services.
All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorised with special access rights to such systems and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.
While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others.
In relation to our CRM system and data held on our service provider’s servers, your data privacy and security are of prime importance to us. To that end, we use an ISO 27001:2013 certified service provider.
We only retain the Personal Data collected from a User for as long as the User’s account is active or otherwise for a limited period of time as long as we need it to fulfill the purposes for which we have initially collected it unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements as follows:
the contents of closed accounts are deleted within 3 months of the date of closure
backups are kept for 3 months
billing information is retained for a period of 5 years
information on legal transactions between Client and Elite Defence Academy International, or other related facilities, is retained for a period of 5 years
7. How we transfer your personal information internationally
Data that we collect about you during your registration and during your use of our systems or websites, are stored on servers operated by our CRM service providers in multiple regions around the world. To facilitate our operations, we may transfer and access such information from around the world, including from other countries in which we have operations. Irrespective of which country you reside in or supply information from, by using our services you authorise us to use your information in any country where we operate. We agree to abide by the standard contractual clauses for the transfer of personal data as approved by the European Commission (Art. 46 GDPR).
8. Your Rights and Choices
Elite Defence Academy International acknowledges that you have the right to access your personal information. If personal information pertaining to you as an individual has been submitted to us by an Elite Defence Academy International customer and you wish to exercise any rights you may have to access, correct, amend, or delete such data, please contact us directly.
Review, Update, and Erasure of your Information
You may access information that you have voluntarily provided to Elite Defence Academy International through your account on the Service, and to review, correct, or delete it by following the instructions on the Service, or contacting Elite Defence Academy International in writing as set forth in the section entitled “Contact Us”. We may require additional information from you to allow us to confirm your identity. Please note we will retain and use your data, including server/backup copies, to comply with our legal obligations, resolve disputes, and enforce our agreements, and we may decline to process change or deletion requests that require disproportionate technical effort or jeopardise the privacy of others. Data subjects in Europe have additional rights as set forth in the section entitled and “Your European Privacy Rights” below.
Individuals in European Economic Area
If you are a data subject in Europe, you have the right to access, rectify, or erase any personal data we have collected about you through the Service. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Service. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorised by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.
To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” below and specify which right you intend to exercise. We will respond to your request within 30 days. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
9. Other Important Privacy Information
Blogs, Social Media, and Public Forums
Elite Defence Academy International also supports third-party widgets on the website that allow users to share articles and other information on different platforms. These widgets do not collect or store any Personal Information from users on the website and simply act as a bridge for your convenience in sharing information
Third Party Analytics
Third Party Products and Services Links from our website
Clear Gifs and Log Files
We and our third-party partners use technologies such as web beacons in analysing trends, administering the website, tracking users’ movements around the site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.
As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We link this automatically-collected data to other information we collect about you.
10. Mobile applications
When you use our mobile apps, we may collect certain information in addition to the information described elsewhere in this Policy. Our mobile applications may access the geographic location of a User’s Device and OS identification, login credentials, language and time zone. Mobile Applications may also collect information regarding Users’ interaction with Mobile Applications, which Elite Defence Academy International may use to provide and improve the Mobile Application services. Additionally, the application may contact the device storage location for storing attachments or access camera and photos to capture additional information for better service management for the Customer.
We may ask you if you want to receive push notifications about activity in your account. If you have opted into these notifications and no longer want to receive them, you may turn them off under the settings of Elite Defence Academy International applications for mobiles.
12. Contact Us
If you have questions regarding this Privacy Statement or Elite Defence Academy International's data handling practices, please feel free to contact us directly:
By email at: email@example.com
By mail at: Elite Defence Academy International, Unit S24, Spearhead Business Park, Montague Drive, Cape Town, South Africa. 7441 - (Attention: “Legal”).
Last Updated on September 2nd 2020.
“Client” means a customer of Elite Defence Academy International
“Client Data” means personal data, reports, addresses, and other files, folders or documents in electronic form that a User of the Service stores within the Service.
“Personal Data” means any information relating to an identified or identifiable natural person.
“Public Area” means the area of the Site that can be accessed both by Users and Visitors, without needing to log in.
“Restricted Area” means the area of the Site that can be accessed only by Users, and where access requires logging in.
“User” means an employee, agent, or representative of a Client, who primarily uses the restricted areas of the Site for the purpose of accessing the Service in such capacity.
“Visitor” means an individual other than a User, who uses the public area but has no access to the restricted areas of the Site or Service.